Building a onboarding doc project | AHA!

Onboarding Overview

Give an overview of what should they expect in this document ahead, what will this help them with and what do they need to do next.
This will give them context, clarity and confidence on day 1 itself.

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Welcome to AHA! Smart Homes, this document will help you navigate your next 90 days with us and set you and the company up for success via your contributions.

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Introduction to AHA!

Give context on the users, market, product, teams, important links. Any context that you think will be necessary for a new hire to thrive in the role

AHA! makes homes feature rich and connected - just like the features in cars these days, we make home automation experiences easy to use and affordable for India. More about the coolness we bring to homes under the product section.

Customers

Our core group of customers can be segmented as follows- AHA! ICP(Ideal Customer Profiles) are

1. Vikas - He is between 40-45 years old, lives in Mumbai, Delhi, Chennai, Bangalore, Ahmedabad has children who are above 5, has recently purchased a home in an up-scale apartment complex (example: Trump Towers, Mumbai) to live with his parents and kids. He is from a business family or has an enterprise of his own. He values time > money and spends less than 30 mins travelling in the city, most time spent on apps like WhatsApp and Instagram. Spends money on-line on OTT Platforms, shops from Amazon/Flipkart and Swiggy & Zomato for meals, yet uses a travel agent for his or families travels.
2. Riddhi - She is an interior designer between 45-50 years of age, lives in Mumbai, Delhi, Chennai, Bangalore (Metro), she is married and has children. She values time > money yet travels more than 60mins in the city for work, she spends her time on platforms like Instagram and Pinterest and uses WhatsApp for managing her teams across different sites that are on-going
3. Pankaj - He is a real-estate developer, he is between 50-65 years, lives in a Metro and is looking for new technologies to apply in his real-estate projects to not only make his project stand out from the intense competition but also to add meaningful value to the homes he sell. He values time > money, has staff to even order from Amazon/Swiggy etc. He spends his time on Instagram and WhatsApp

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Market

The home automation market in India is poised for explosive growth, with the market size expected to grow to $13 billion by 2029, driven by increasing tech adoption, smart city initiatives, and consumer demand for convenience, security, and energy efficiency.

Just like the paint category, Home Automation is an emerging category in the Home Improvement space and will be a default service in years to come.

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Growth is being driven by​

• Increasing Urbanization and Smart City Initiatives: Government initiatives like Smart Cities Mission are driving adoption.

• Tech-Savvy Population: A growing middle and upper-middle class with increasing exposure to innovative features in cars are driving adoption for features for homes.

• Energy Efficiency and Security: Consumers are increasingly opting for smart home solutions that optimize energy use and enhance security.

• Real Estate Development: Luxury residential projects across major Indian cities are increasing in counts and aspirations.

Product

At AHA! Smart Homes we dabble with everything smart that can be automated for a home, from smart and connected door locks that can be opened from the AHA! app, to smart switches, lighting system that can change the look and feel of homes, smart controls for AC, TV, Fans, Curtain Motors and much more.

To get context of our products and service, please take sometime and watch this video below:-

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https://youtu.be/B17184x8WRQ?si=jxZO-KPXjLLpShti

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Team

At AHA! we are now 60+ and growing, to help you with key stake holders

1. Rahul Dhingra - Founder - Product Innovation and Partnerships
2. Kushal Kalambi - Co-Founder - Process and People
3. Shekhar Rawtani - Founding Team Member - Business
4. Aditya Rane - Chief of Research and Technology
5. Aditya Neverekar - Performance Marketing
6. Kunal - Lead Operations & Project Management
7. Rishi Ghadge - Head of Consulting & Mumbai Store

Important links

https://www.ahasmarthomes.com/

https://www.ahasmarthomes.com/smart-lights

https://www.ahasmarthomes.com/smart-switches

https://www.ahasmarthomes.com/smart-sensors

https://www.ahasmarthomes.com/smart-locks

https://www.ahasmarthomes.com/smart-motorised-curtains

Growth Docs

TBD

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Introduction to function

Give an overview of the role, who what why

Who are we?

We are the team that kick starts a consistent supply of value creation for the organisation, our efforts directly impact the company's revenue and growth.

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What is the teams function?

The teams core function is to generate revenue by consulting architects, interior designers and their customers

Why does the team exist?

Currently performance marketing and existing customer referrals brings leads, our efforts will create a new channel of consistent business for the organization.

Impact of the team

The impact that this team can have is a 30% increase in company's revenue and bring a consistent supply of leads and new business.

First 7 days

List what they should do in the first 7 days. Potentially, you could speak about setting up your space, slack/teams access, notion/drive etc access, calendar, going through important documents etc

In the first 7 days, we will be setting you up:-

1. Access to Email | CRM | Trello | Drive |
2. Introductions to the core team members
3. Demo of AHA! Smart Homes
4. Shadow and listen to AHA! Consulting and Calling Teams
5. Shadow and experience AHA! Demo when a live customer is present

Team Conversations

Prompt them to speak to different team members to understand their functions fully. Provide team member's name, the potential line of conversations

1:1 with Rishi Ghadge - to understand customer journey

1:1 with Kenali Rathod - to understand the types of customers and our calling process

1:1 with Kunal - to understand our customer on-boarding process and project management

1:1 with Kushal - to understand the overall operations

1:1 with Aditya Rane - to understand products and technical knowhow

1:1 with Shekhar - for your week 2 & 3 Project & Objective Setting

1:1 with Rahul - to understand the company's long term vision and road map.

30-60-90 day plan

Chart out their 30-60-90 day plan

First 30 Days - Understand the Business & Set your 30-60 Day Plan

30 Days - 60 Days - Set up for success | Initial Win - Get 3 Projects from Architects | Interior Designers

60 Days - 90 Days - Setup Process Completion | Key Metrics to Track and Target to Win 5 Projects per month via Architects & Interior Designers

p.s - I understand that these documents are more from the sales led growth pov, currently in a role that is setting this up, insane learnings doing this btw.....

Thank you GX

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Ran out of time.......

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